‘Exobaby’, Hyundai’s Marketing Campaign Promoting Their Vehicle Technology With a Baby in an Exoskeleton Suit

The “Exobaby” is a marketing campaign by Hyundai that promotes the advanced technology of their vehicles with a little baby in an exoskeleton suit. The CGI child, who is protected from all sorts of danger, uses the potty without any problems thanks to a “Smart Trunk” feature in the suit and avoids having to take a bath by using the suit’s speedy “Turbo Boost” to escape the clutches of mom. Hyundai’s “Exobaby” ad campaign delivers the message that they “aim to make their customers’ lives safer and more convenient”.

The hero baby smartly takes advantages of the state-of-the-art technology suit that offers a wide range of solutions for conditions experienced in daily life. And a total of seven cutting-edge technologies are applied based on the Sonata – body rigidity (AHSS, Advanced High Strength Steel), Smart Trunk, Blind Spot Detection (BSD), Turbo GDi engine , Lane Departure Warning System (LDWS), Forward Collision Warning System (FCWS), and Smart Parking Assist System (SPAS) – with figurative wit that embellishes the baby’s story.

images via Hyundai Motor Brand

submitted via Laughing Squid Tips