Apple’s Holiday 2013 Ad Stars a Teenager Attached to His Smartphone

Apple’s Holiday 2013 advertisement features a teenage boy who’s too absorbed in his iPhone to spend time with his family during the holidays. The ad, titled “Misunderstood,” reveals that he was busy sneakily filming and editing a touching holiday video for his family.

Here’s the whole “Harris Family Holiday” home movie, which was shot on an iPhone 5S:

videos via Apple