An Inside Look at Threadless T-Shirts

Motherboard made a fantastic mini documentary that takes an inside look at the innovative t-shirt company Threadless.

Threadless began as a side project for design student Jake Nickell, a tiny online T-shirt design popularity contest. Ten years later, the site has transformed into the Internet hub for DIY clothing design, with 1.2 million participants and millions more customers, all bound by a common thread: the idea that t-shirts should be art.