A TED-Ed Animation Explains How Our Brains Process Sensory Data and the Theory of Ideasthesia

A TED-Ed lesson by Danko Nikolic and animation studio nenatv explains how our brains process sensory data and the theory of ideasthesia, which Nikolic introduced. The video points out how associations between unrelated stimuli rely on an intellectual understanding of each stimulus rather than the stimulus itself. One example of this is how an identical shape can be interpreted as either the letter S or the number five, and how that context can impact how a person with synesthesia, the phenomenon where data from one sense is interpreted as another such as tasting color or seeing sound, experiences the shape.