Utterly Insane Japanese Lighter Commercial by E.D.W. Lynch at 1:57 pm on September 6, 2013 A manic cartoon cigarette lighter dances and sings an alphabet-based jingle (“A B C D E F Jii!”) in this hellish fever dream of a commercial for Jii, a Japanese cigarette lighter. Be forewarned that once you watch it, it cannot be unseen. via b3ta, Have You Seen This?!