Treadwear, Tires Turned into Fashion Armor For Goodyear Dunlop

Goodyear Dunlop commissioned Munich-based photo studio Mierswa & Kluska to capture their product line in photos while expressing three underlying themes: strength, robustness and armor. For the project, art director Carl Elkins designed Treadwear, a fashionable series of armored costumes made from tires. The images were included in Rubber’s Soul, Goodyear Dunlop’s corporate magazine.

images via Carl Elkins on Behance
photos by Mierswa & Kluska