The Urban Grocer, Project Brings Together an Urban Food Community

Caitlin Zaino and Michael Murdoch have founded The Urban Grocer, “an online magazine, supper club, television project, and digital series” to “connect emerging food pioneers and independent food movements with a growing community of in-the-know urban foodies.” They recently launched an IndieGoGo campaign to further develop their project for uncovering innovative and cutting-edge “food finds, trends, people & places around the world”

Our new website — which these funds will help build — will be saturated with stunning photos, original video content, and leading-edge editorial on what’s cool and groundbreaking in food today. It will also allow users to easily search, uncover, share and save the world’s most remarkable food finds.

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