Guinness Commercial Featuring Giant Game of Dominoes

by Scott Beale on November 9, 2007 · 9 comments

“Tipping Point” is the latest in a series of “Good Things Come to Those Who Wait” Guinness advertisements, this time featuring a giant, escalating game of dominoes. The commercial was directed by Nicolai Fuglsig, who did the Sony Bravia “Balls” ad in 2005 and is it the most expensive commercial ever made by Guinness.

Here are some facts and figures about the ad from the Daily Mail:

• The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.

• The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.

• The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.

• Setting the dominos on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.

• Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.

• 24 hours of footage was captured.

• The car toppling sequence was successfully shot in just one take.

via Milk and Cookies

Here Are A Few Related Posts You Might Enjoy:

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San Francisco’s Lombard Street To Be Converted Into Giant Version of the Game Candyland

Penny Arcade Expo 2007, A Giant Three Day Game Festival

Japanese TV Game Show Featuring Live Action Pac-Man

Sony Covers Downtown Miami in Foam for Latest Commercial

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{ 1 trackback }

Fridays mean Guiness — everwas
November 9, 2007 at 6:24 pm

{ 4 comments… read them below or add one }

1 adam Jackson November 9, 2007 at 6:04 pm

Guinness is my favorite beer and that advertisement freaking rox.

Reply

2 Cat Laine November 9, 2007 at 7:12 pm

Sure, it’s a good one, but nothing beats Guinness’ Surfer ad: http://www.youtube.com/watch?v=EJeXQniTKto

Good use of Leftfield’s “Phat Planet” as well.

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3 Julia Roy November 10, 2007 at 4:03 pm

This is kick ass. The sony bravia videos really blew my mind. What blew my mind even more were the behind the scenes videos where they showed how they launched all the bouncy balls down the street in San Fran. I would love to see a behind the scenes vid for this.

Reply

4 belén July 31, 2008 at 8:56 am

Here is the behind the scenes for the Guinness Domino ad:
http://video.aol.com/video-detail/behind-the-scenes-of-the-guinness-ad/1162615519

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