Birds Eye Ad Features Pea-Shaped Car That Falls Apart as It Drives

This whimsical commercial for frozen food brand Birds Eye features an adorable green pea car that falls apart as it drives through the countryside (an illustrations, so says Birds Eye, of the way fresh vegetables lose their nutrients over time). The car is not a CGI special effect—it was actually built by London special effects studio Asylum. The commercial was created by BBH London.

photo and video via Asylum

via The Awesomer