In a remarkable food series that he shot for Men’s Health magazine, photographer Piotr Gregorczyk literally tossed combined recipe ingredients and then captured them in mid-air photo, just before the whole mess landed. This unique method used the perceived buoyancy of the images to express the lightness of healthy eating. Gregorczyk explained a bit about his goal in an interview with Feature Shoot
The goal, explains Gregorczyk, was to make the meals look buoyant and light to compliment a feature about healthy eating. Before shooting, he came in with a clear idea of what could be done in studio and what needed to be done post-production; in the end, he reports that about sixty percent of it is true to real life, with the remaining forty having been cleverly manipulated afterwards.
photos by Piotr Gregorczyk
via Feature Shoot