E-commerce design site Fab has launched Touched, their first television advertisement. In it, a man wakes up with the ability to touch everything in his apartment, making it go from ‘drab to Fab’. According to Fab’s founder and CEO, Jason Goldberg, it will be run in six U.S. test markets (Austin, Baltimore, Denver, Nashville, San Diego, and West Palm Beach) for the next three weeks and it will go national from there if they are ‘satisfied with the results’. The New York Times is reporting that the agency Arnold Worldwide worked with Fab to create the commercial.
