Thinking Saves Lives, A Pro Bike Helmet Campaign In Warsaw

“Thinking Saves Lives” is the tagline for the new Traffic Department of the Warsaw Metropolitan Police campaign by McCann Erickson Polska to encourage bicyclists to wear helmets (either that or think fluffy thoughts while riding). I personally dig it because the message is clear, the art is engaging and it is just lovely execution far beyond what I would expect from any municipal public service campaign. Bravo, Warsaw!

via Ads of the World