SXSW AltaVista Party Mentioned In Seth Godin’s ‘Tribes’

Recently I found out that I was referenced in “Tribes”, the new book about social groups and their leaders by marketing guru Seth Godin. The specific example Seth writes about (pages 37-38) is when I organized the spontaneous “AltaVista” party at the Ginger Man in Austin during SXSW 2008.

There is one small correction that I would like to point out regarding what Seth wrote, Laughing Squid doesn’t do laser engraving (Seth listed that in his description of us).