BMW poked lighthearted, but respectable fun at Daimler in a touching tribute to retiring Mercedes-Benz CEO Dieter Zetsche on his last day of work. A lookalike Zetsche makes the rounds, says his goodbyes, turns in his badge and leaves for home in a chauffeured Mercedes. Once home, he sneaks into his garage and pulls out in a brand new BMW Roadster i8, with nothing but the road ahead and a wide-open future.
It’s the last day as CEO of Mercedes Benz and the long deserved retirement of Dieter Zetsche lies ahead. To the applause of numerous employees, he takes off his company ID, says his goodbyes and leaves the company for the very last time. This could all be a very sad day, wouldn’t it be for the one thing waiting at home.
At the end of the clip, BMW thanks Zetsche for giving them a run for their money for so many years and acknowledging their much more strategically cooperative relationship as of late.
Thank you Dieter Zetsche, for so many years of inspiring competition.
— BMW (@BMW) May 22, 2019