‘The Cup’, A Clever NASCAR ESPN Plastic Cup That Let Fans Enjoy Beverages Without Missing the Action


In 2009, a creative team at Wieden and Kennedy New York created a very cleverly designed wide-mouth plastic giveaway cup for their client ESPN. This cup featured two cutaways on the far side that let NASCAR fans enjoy their favorite beverage quite comfortably without having to take their eyes off the track.

Gordon The Cup NASCAR ESPN

The design was so clever that it received a “Bronze” accommodation from the 2009 One Club for Creativity Show Awards.

via Jalopnik