‘The Cup’, A Clever NASCAR ESPN Plastic Cup That Let Fans Enjoy Beverages Without Missing the Action

Lori Dorn
January 2, 2020

In 2009, a creative team at Wieden and Kennedy New York created a very cleverly designed wide-mouth plastic giveaway cup for their client ESPN. This cup featured two cutaways on the far side that let NASCAR fans enjoy their favorite beverage quite comfortably without having to take their eyes off the track.

The Cup. In 2009 the creatives at @wknyc produced this wonderful at track giveaway for client @espn. Designed with the fans in mind, this drinking apparatus allowed you to enjoy any tasty beverage without missing the action on the track. #nascar pic.twitter.com/64sb2heoWp

— I Want to Believe Nascar (@IWTBNASCAR) December 29, 2019

The design was so clever that it received a “Bronze” accommodation from the 2009 One Club for Creativity Show Awards.

via Jalopnik

Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.