Made of Imagination, Wes Anderson Directs a Robot-Filled Ad for Sony

Wes Anderson directed Made of Imagination, a stop-motion animated television commercial for the Sony Xperia phone where a boy imagines how smartphones really work (Hint: robots). Wes also recently directed two spots for Hyundai’s Azera luxury sedan. Animation production company LAIKA/house created the wonderful stop-motion animation for the piece.

via The Verge