Improv Everywhere Surprises Shoppers and Employees at Gap in Manhattan by Disguising Themselves as Mannequins

For the latest mission, 40 members of Improv Everywhere surprised employees and shoppers at the Gap store on 5th Avenue in Manhattan by disguising themselves as extra mannequins. Gap security broke up their fun very quickly. The video was directed by Charlie Todd and produced by Deverge.

Performers entered the store wearing white Morphsuits under Gap-style clothing. At the exact same second they zipped up their suits and froze in place next to the store’s actual mannequins. Customers and employees laughed and took photos of the performance, but Gap security reacted by dialing 911. The police arrived and handcuffed many performers, but after assessing the situation, everyone was allowed to leave the store.

photos by Arin Sang-urai

music by Tyler Walker