Idiotarod NYC 2012, A Costumed Shopping Cart Race In New York City

The NYC Idiotarod 2012, a costume-mandatory shopping cart race, takes place on January 28. The Idiotarod is based on the Urban Iditarod organized by The Cacophony Society, which first struck San Francisco in 1994.

The Iditarod is the famous long-distance race in which yelping dogs tow a sled across Alaska. The IDIOTAROD is pretty much the same thing, except that instead of dogs, it’s people, instead of sleds, it’s shopping carts, and instead of Alaska it’s New York City. Teams of five will race for cash prizes and glory.

via Winkel & Balktick