Human Images Created by a 3D Water Printer Actively Exercise in a Brilliant Ad for Active G Water

Gatorade G Active Commercial

In the fascinating commercial for G Active electrolyte water by Gatorade, temporary three dimensional human forms made out of the product engage in a variety of implied gym exercises with splashy feet all created “in camera” without the help of CGI.

G Active Running

Director Cole Paviour, DP James Medcraft and SFX Supervisor Patrick Thursby graciously shared the process by which they created this brilliant commercial using a 3D water printer of their own design.

The first thing we had to do is figure out how we can actually make a 3D water character, suspend it in the air and freeze that and the technology doesn’t exist so we had to create that from scratch.

3D Water Printer

via Fast Company

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.