Game Asks: Is it an IKEA Product or a Death Metal Band?

IKEA or Death is an online game that challenges you to correctly label words as either an IKEA product or a death metal band. The game was created by the Gatesman+Dave marketing agency.

IKEA is that friendly shop where you get cheap furniture from the inside of a giant, unending warehouse. Black metal is the kind of music that sounds like someone screaming while trapped inside a burning church. They each possess a fervent fan base. And to tell you the truth, the names of the furniture in IKEA sound a lot like the names of black metal bands. Consider this quiz an educational way to learn the difference between the two.

via NPR Music