Brazilian ad agency Executiva Propaganda has created, for Detran/RN (the Rio Grande do Norte Traffic Department), a simple yet brilliant visual campaign to discourage drivers from submitting to road rage.
Each person in each ad is shown slowly morphing from a human into a wild animal, graphically representing the growing levels of frustration that can build up during traffic situations and vastly change a person’s tolerance for violence.
With the concept ‘Don’t let traffic change you’, the ads created for Detran/RN …represent, by a metaphoric way, the drivers’ changing of behaviour on their majority, when they enter a vehicle.
via Ads of the World
