Bruce Dickinson of Iron Maiden Reminds Concert Audience to Put on Seatbelts in a 1990 PSA

Bruce Dickinson of Iron Maiden urged exiting concert-goers, including a couple of crash test dummies, to “belt up” (put on their seatbelt) or end up like mascot Eddie in a heavy metal public service announcement (PSA) for the US Department of Transportation in 1990.

Drive home safe. Remember to strap yourselves in with your safety belts. You don’t want to end up like Eddie. Belt up, don’t be a dummy

A Slightly Longer Version of the PSA

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.