British Airways Billboard Interacts With Planes as They Fly Overhead
A new British Airways advertising campaign uses billboards that interact with planes as they fly overhead. According to The Drum, the billboards use “custom-built surveillance technology” to track when British Airways planes fly over, which triggers an ad of a child pointing up at the plane next to information about the flight number and route. The “Magic of Flying” ad campaign was created by Ogilvy 12th Floor.
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