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Boldly Go: Star Trek Social Security Public Service Announcements

by Rusty Blazenhoff at 12:52 PM on June 20, 2011

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Aging television pop icons Patty Duke and George Takei promote Social Security’s online services in a series of eight Star Trek-themed commercials entitled Boldly Go. They tout it as a simple and secure way to apply for a myriad of Social Security benefits using their website (and avoiding lines at local offices).

In one video, Duke explains to Takei that the site is easy to navigate, “It’s so easy, even Kirk could do it”. In another one, wearing Vulcan ears, she quips that “It’s eminently logical” to (boldly) go to the site.

All eight commercials can be viewed at the Social Security’s Press Office page.


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