Ben & Jerry’s Ice Cream Celebrates 4/20 Day With the ‘BRRR-ito’, A Hand-Rolled Ice Cream Treat

Lori Dorn
April 20, 2015

In honor 4/20 Day, Ben & Jerry’s Ice Cream decided to celebrate with their new “BRRR-ito”, a hand-rolled treat available in any of their scoop shops.

Imagine the ultimate case of the munchies. Heck, maybe you’re experiencing a mad case of the munchies right now. What on Earth is going to cure the craving? For times when no ordinary snack solution will do, we have created the ultimate answer. Introducing Ben & Jerry’s BRRR-ito: Two scoops of ice cream plus chocolate cookie crumbles and a fudge drizzle, all rolled up in a soft waffle wrap! Is this a pipe dream? Nope. The BRRR-ito is here, and it’s glorious.

Let us roll one for you tomorrow. Our #BRRRito is available in scoop shops April 20th. http://t.co/XNKfS8w7Wf pic.twitter.com/fxjVS4u4pa
— Ben & Jerry's (@benandjerrys) April 19, 2015

The accompanying video introducing the BRRR-ito is a lighthearted parody of the intensely somber Apple “1984” ad.

Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.