Author Opens Bookstore in New York City That Only Sells His Book

Ed's Martian Book shop

To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new book, Martian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.

via NY Times City Room Blog

photo by Trammell Hudson

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Become Someone Else, A Terribly Clever Bookstore Ad Campaign