Adidas Adicolor, Seven Short Films About Color

Last year the German athletic apparel company adidas created an innovative ad campaign for the revival of their Adicolor shoe line. They invited filmmakers to create seven short films, each representing a different color. “Pink” by Charlie White is by far my favorite of the series.

adidas creates a film series celebrating color, customization and personal expression. Each director was given a blank canvas to create a short film based on their emotional and creative response to a given color – Red, Blue, Yellow, Green, Pink, Black or White. The seven directors are Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY.

To promote the film, they registered domains for each color-themed film based on their RGB color values.