‘X’, A New Book by Brian Solis About User Experience and Business Design That’s Cleverly Shaped Like an iPad Air

Brian Solis, author, blogger, marketing expert, has released his newest book “X: The Experience When Business Meets Design“, the result of over 3 years of studying user experience, user interface and visual design. It was with these subjects in mind that he cleverly and deliberately had the book formatted to be the same size and shape of an iPad Air, which changed how he wrote the text.

The shape of the book is an iPad Air. I had to re-learn how to write sentences and they’re grouped in blocks to fit attention windows before white space or imagery is introduced. This is done to promote learning and page-turning. I also translated paragraphs into visuals that mimic what you would see in popular apps. You swear you can swipe and pinch/zoom as you’re reading it. The whole production required a new process for printing. …If I could do this for a book, anyone can do anything. It’s a physical example of what happens when you question everything and re-imagine what else can re re-invented for these crazy times.

“X: The Experience When Business Meets Design” is currently available for purchase through Amazon and other retailers.

submitted via Laughing Squid Tips