An Engaging Retail Exhibit Featuring Illustrations That Animate When Customers Interact With Them

London-based ad agency Dalziel + Pow created an interesting and engaging exhibit for the first Retail Design Expo in the UK that features screen-printed illustrations done in digital ink that trigger animations when touched by a user. The exhibit, which was inspired by the firm’s work with a Portuguese children’s clothing company, features 100 different animations.

Pushing the boundaries of storytelling within a space, making it fun and engaging, putting ideas before hardware. A total of 48 interactions and over 100 unique animations make up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.

images via Dalziel + Pow

via Prosthetic Knowledge