‘Chasing Horizons’, A Photographer Chases the Sunset Across Every Time Zone in an 8-Hour Flight

To promote the automatic time zone adjustment of their Satellite Wave watch, Citizen Watch Company had photographer Simon Roberts photograph the sunset in every time zone over the course of an 8-hour flight. The project, entitled “Chasing Horizons”, required the aircraft to fly against the earth’s rotation at the 80° latitude line (which at that latitude is moving at 180 MPH). At precisely 6:30 PM in each time zone, Roberts photographed the sunset. The project was conceived by Wieden + Kennedy and the project’s video was directed by Tristan Patterson.