Stride Gum Ad Campaign Mimics Apple’s Style of Advertising
http://youtu.be/4-oe9AIYiiU
To promote the launch of their new Mintacular flavor, Stride Gum has unveiled an ad campaign that parodies the distinctive advertising of Apple. A glossy launch video trumpets the new flavor as “A gum that redefines the limits of possibility. Again.” And print ads ape the layout and Myriad typeface of Apple’s ads. The parody ad campaign is by Weiden + Kennedy London. As a comparison, scroll down to see examples of Apple’s video and print advertising.
http://youtu.be/Neff9scaCCI
E.D.W. Lynch
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