100 Pounds of Magnetic Putty Dropped Off a Wall, Chopped With an Ax and Shot With Guns

In order to promote their new Magnetic Thinking Putty, Vat19 has put a big ball of the stuff through its paces, dropping it off a wall (it bounces a bit), chopping it in half with an ax, shooting it with a pair of guns and using it as a basketball. Best of all is the time-lapse footage of 100 pounds of putty engulfing a large magnet.