UpperCup, A Cupholder for iPhone

UpperCup is a combination iPhone case and cupholder that allows an iPhone user to keep a beverage within millimeters of their costly mobile device. The spoof product, complete with an Indiegogo campaign and video (featuring a catchy jingle), was created by Dutch marketing agency Natwerk.

UpperCup iPhone Cupholder

via Bit Rebels, Incredible Things, & Geekologie

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