Man Documents His ‘Colourful Shit’ to Show How Food Affects the Human Body

Froot Loops

3.5kg of Froot Loops in 30 hours.

For his “Colourful Shit” project, copywriter Gabriel Morais ate several types of the same food (like Froot Loops cereal) for 30-36 hour timeframes. To show how much the food we ingest affects our body, he artfully documented his colored feces. His images were not manipulated and there are more examples at his website. The project’s concept, art direction, and photography can be attributed to Gabriel Morais, Rodrigo de Castro and João Unzer.

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