A few weeks back at WordCamp 2007, I finally had a chance to meet Matt Cutts, a really great guy who is probably the most well known bloggers working at Google and one of the top authorities on SEO (Search Engine Optimization), which is the process of improving a website’s rank and search results with search engines. Matt, a software engineer, is the head of the Webspam Team at Google which works on fighting spam in Google’s index. He used to post anonymously in forums as GoogleGuy, but then eventually outed himself.
If you are interested in improving your blog’s performance in search engines, specifically in regards to WordPress and Google, then Matt’s talk is a great resource. I’ve already implemented several of his suggestions here on the Laughing Squid blog.