Why Winning Feels Good and How It Affects Your Brain

PBS Game/Show host Jamin Warren enlists the help of Joe Hanson of It’s Okay To Be Smart to explain why winning feels good and how it affects your brain in the latest episode of the series. The long answer is a bit complicated, but the short answer is that it’s addicting.

We like WINNING. Whether that means dominating in online multiplayer or holding local competitions against friends, there’s something about the act itself that is just…addicting. Why DOES winning FEEL so good?