A Brilliantly Surreal Trolli Candy Ad Campaign by Becky Sloan and Joe Pelling of ‘Don’t Hug Me I’m Scared’

The incredibly talented Becky Sloane and Joe Pelling of the brilliant online series Don’t Hug Me I’m Scared (previously) partnered with Weiden+Kennedy to unleash a surreal ad campaign for the candy company Trolli. The style of each ad is distinctly that of Blink Industries‘ Pelling and Sloane – sharply humorous, a bit dark and definitively offbeat, just the way we like it.

From the weird and wonderful minds of Becky & Joe, here is the new campaign for Trolli. The duo who are renowned for their cult hit series, Don’t Hug Me I’m Scared, have directed a series of short films that are as vibrant in aesthetic as they are dark in humour. This makes them a perfect match for the Trolli brand which prides itself on its ‘delicious darkness.’

Cupboard Troilli Pelling Sloan

via It’s Nice That

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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