guest post by mikl-em
“FlamZ” Miller High Life commercial by Errol Morris
“King Kong” Miller High Life commercial by Errol Morris
“Hackers” Cisco commercial by Errol Morris
So everybody knows Errol Morris, right? The guy who directed A Thin Blue Line? Who won a 2004 Best Documentary Oscar for The Fog of War and whose most recent film is Standard Operating Procedure (2008)?
What is lesser known about this ground-breaking documentary director is that he is a prolific creator of ads for everything from Adidas to Volkswagon. These ads are for both intellectual / savvy faves (PBS and MoveOn.org) as well as very very corporate clients (Nike and Citibank). Many of these ads can be seen on a gallery on his site.
Of course the two ad campaigns that he may be best known for are the Apple “Switch” campaign and the 2004 MoveOn.org political ads—a fascinating New Yorker article covers these ads and the history of presidential tv advertising–where ordinary citizens talked about switching from Bush to John Kerry.
Examples below show a couple Apple Switch-ers of note…
“Mark Frauenfelder” Apple commercial by Errol Morris
“DJ Qbert” Apple commercial by Errol Morris
Unfortunately ads on Morris’ site are not set up as embedable, so there are some ads I can’t find elsewhere, and you’ll just have to click through to see the creepy Cisco VPN commercial with an anonymous taxidermy collector, or
the cartwheeling rooftop wedding party drunk on Southern Comfort (or the weird Soco ad in a Bomb Shelter (or the senior citizen dance party (or the strip poker one))) (“Southern Comfort: between friends” is the tagline but why not just say “booze breaks the ice”?), or the Adidas ad about a guy eating a lot.
Here are a few more great Miller High Life (the Champagne of Beers) ads that I couldn’t resist sharing….
“Grandma” Miller High Life commercial by Errol Morris
“Fish Flavor” Miller High Life commercial by Errol Morris
“Casanova” Miller High Life commercial by Errol Morris
And finally a 50’s High Life commercial, just for contrast…