The Big Word Project is a clever experiment in viral marketing featuring a website that sells English dictionary words for $1 per letter. When you purchase a word it is then associated with the website of your choice. Guess which two I bought.
The Big Word Project has been set up by Paddy Donnelly and Lee Munroe, two Masters students from Northern Ireland, who are exploring what different words mean to different people. The project allows you to purchase a word from our list to represent your site. Your site will then represent this word in our list and when people click on it, they will be taken to your site. The project is aimed at changing definitions and creating a new tapestry of words, meaning altogether different things.
via Daring Fireball