Pivot Conference & The End of Business As Usual by Brian Solis


Pivot Conference is a two-day event directed and hosted by Brian Solis that focuses on bridging the gap between brands and social consumers. The conference takes place October 17-18 at the Crowne Plaza Times Square Manhattan in New York City.

Pivot is the only conference focused purely on how major brands, agencies, marketers and content creators can succeed by understanding, accessing and influencing the emerging Social Consumer. Hosted by Brian Solis, a noted social marketing consultant to major brands worldwide and author of Engage, the Self-help handbook for winning the new marketing game, Pivot delivers two full days of unique content and experiences that illuminate the altered marketing landscape, delivered by transformational thinkers, technologists, entrepreneurs and entertainers.


Brian Solis’ latest book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution comes out on October 18 and is now available for pre-order.

TODAY’S BIGGEST TRENDS—the mobile web, social media, gamification, real-time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they’re changing the very foundation of business.

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.