Paper Passion, A Perfume That Smells Like Books For Booklovers

Paper Passion is a perfume formulated to smell like books, meant to appeal to booklovers. It was created by high-profile perfume designer Geza Schoen, publisher Gerhard Steidl, and Wallpaper* magazine. Its packaging, a book with a hidden spot carved out for the bottle, was designed by Karl Lagerfeld. This fragrance is available to purchase online at the Steidl website.

This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.

Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.

“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen

via Jezebel, BuzzFeed and Roger Ebert