Lickable Wallpaper Installed in a London Elevator

Mischief PR and McVitie’s have teamed up to create the world’s first lickable wallpaper made of 1,325 McVitie’s Jaffa Cakes (cookies). Inspired by Willy Wonka, the wallpaper was installed in an elevator which they are calling a “Lick-able Lift.” The elevator can be found in the offices at Engine, a London-based communications company.

1,325 Jaffa Cakes and four weeks of painstaking planning cumulated in this lift that can take its passengers to heaven (Floor 16) and back.

Update: On the hygiene point – once a Jaffa Cake is licked they’re removed by the bell boy (out of shot) so no-one else can lick them. We don’t want a Jaffa Cake induced epidemic on our hands!

via Briana Mowrey