'Keep It Simple', A Book About the Early Years of Design at Apple

Keep It Simple: The Early Design Years of Apple is a book by Hartmut Esslinger, founder of design firm Frog, about the formative years of design at Apple. The book includes a number of design concepts and product prototypes that are both similar and incredibly different from those out today.

Keep It Simple: The Early Design Years of Apple is currently available for purchase via Amazon.

Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him – or want their company to succeed like Apple – so they avidly snatch up accounts of his work, hoping to find the magical recipe. For those readers this book is a first, because it tells the story of Apple’s evolution from the inside and the beginning, when Steve was first driven by the power of design to establish it as the strategic core of Apple’s business model. This book also is for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.