Geico has launched new funny and creative ads designed specifically for YouTube that they are calling “unskippable.” The ads essentially put all the important information in the first five seconds, which YouTube forces viewers to watch before giving them the option to skip over the ad.
After the five-second mark, the ads turn into absurd freeze frames with the actors holding still and trying to keep that pose despite what happens around them. Viewers can skip through those parts of the ads, but they’re funny enough that people might want to stick around through the end.
One ad features a family at dinner, but when they freeze the family dog jumps into the scene and wreaks havoc. The other ad shows two friends who become trapped in a mid-air high five.
via Ad Week