Adam Conover Explains How Listerine Created the Concept of ‘Bad Breath’ to Sell Mouth Wash

“How Listerine Created Bad Breath” is a clip from Adam Conover‘s hilariously informative TruTV series Adam Ruins Everything. In the clip, Conover explains how the company used advertising to exploit people’s insecurities and create the concept of bad breath by coining the term “halitosis.”