4food, A New High-Tech Custom Burger Restaurant In New York City

4food is a new high-tech restaurant in Midtown Manhattan (40th Street and Madison Avenue) whose goal is to de-junk fast food. It features donut shaped burgers where scoops of various toppings added in the middle that can be created in advance through the website to have ready to pickup when you arrive. You can even save and name your burger, so that when other people order it you get a $0.25 credit on future purchases and your burger will rise on the leaderboard.

Here are a few photos I shot of 4food at the Gizmodo Day and Blue Box Digital Art pre-launch events.

Photo Gallery: 4food

Here’s more coverage of 4food by New York Times and CNET.

photos by Scott Beale