San Francisco agency Pereira & O’Dell designed Rolling Words, A Smokable Songbook as a promotional item for Snoop Dogg Kingsize Slim Rolling Papers, rolling papers branded by rapper Snoop Dogg. The book is made of hemp, has Snoop’s song lyrics printed on the pages made of rolling papers and has a spine made out of a matchbox striking surface.
An online release of the limited edition book is in the works but 4/20-friendly festival attendees at Coachella Valley Music & Arts Festival will get to sample the rolling papers from posters at the festival site, where they will be detachable. Snoop Dogg headlines the final night of the festival.
Snoop Dogg describes the book in his own words