Mobile Clubbing, the group that started the original Pillow Fight Club, organized a massive 4000 person dance flash mob on Wednesday at London’s Victoria Station. There’s a bunch of great photos of the flash mob on Flickr.
“4,000 flash mob dancers startle commuters at Victoria”
Tim Stewart, Evening Standard (April 5th, 2007)
More than 4,000 clubbers danced through the rush hour at Victoria station in Britain’s biggest flash mob stunt.
A deafening 10-second countdown startled station staff and commuters before the concourse erupted in whoops and cheers. MP3 players and iPods emerged and the crowd danced wildly to their soundtracks in silence – for two hours.
Last night’s flash mob ended when four vanloads of police dispersed the dancers. The event was staged by clubbing website mobileclubbing.com. Invitation emails and texts went out a week in advance.
Thanks to RICK! for the tip!
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Perfect idea for an ipod commercial indeed.
emails and texts sent a week before? what’s up no twitter in the uk?
fantastic stuff– i think anything that brings out an instant crowd like that is rad. newmindspace does that in the us. i’m thinking about doing a massive egg hunt on sunday at the palace. honolulu, keep a look out for details.
Oh I love these guys. And, thanks Christa!
Personally, though, I am not to keen on using the word flashmob. I think this is a different phenomenon entirely, and I think Newmindspace events are not flashmobs either.
I detail this in a blog entry on our new blog, Newmindspace Lens.
I do believe that Flashmob Is Dead, and thankfully.