How Companies Use Color to Influence Opinions on Their Products

Color Emotion Guide

image via The Logo Company

The colors companies use in their logos, websites, and other properties has a profound impact on how customers think of and feel about those companies. The above infographic from The Logo Company shows which emotions people associate with different colors, and gives examples of the companies that tend to make use of them. Analytics company KISSmetrics also created an infographic that shows how different colors affect which customers will purchase a product.

Kissmetrics

image by KISSmetrics via Buffer

via Buffer, The Orange

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